While many businesses are adamant that as long as they provide an exceptional product or service that they’ll remain successful, the truth is, customers are what drive a businesses’ success. Without a customer to purchase their exemplary product or service, a business goes under as a result of customer churn. Meaning experience goes beyond just providing the best option on the market. This aforementioned churn is typically due to an unsatisfactory customer experience. While ambiguous, this typically would mean that a customer was displeased with a product or service from a brand. However, that’s not to say that it’s the only reason. For example, a customer would have a negative customer experience with a brand if they were unable to purchase from said brand due to the brand’s inability to accept a particular payment method. Luckily for these businesses, this sort of incident is avoidable. With the help of additional payment processors, for example, a scenario like this would rarely ever occur. Unfortunately though, customers will rarely forget. Even a single instance of this could be enough to deter a customer from ever coming back to see if their payment method is now accepted, which is why it’s so imperative to prioritize the customer experience every step of the way. To learn more about how businesses are doing so, please see the infographic paired alongside this post.
How CX Can Combat Customer Churn an infographic provided by BillingPlatform, a company specializing in a premier enterprise billing solution